Advertising Account Executive

McClatchy   Bradenton, FL   Full-time     Advertising / Marketing / Public Relations
Posted on May 29, 2024
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McClatchy Media Company (Bradenton Herald) is the digital marketing career opportunity you are looking for. We offer an innovative leading-edge work environment with premier digital advertising solutions where team members can grow and develop their professional sales and digital marketing prowess. We are looking for a passionate digitally-savvy sales professional to join our Bradenton, FL sales team.

We are currently looking for a self-motivated, innovative and digital marketing experienced Account Executive with a proven track record of success in new business sales development, account management/growth, strategic selling of annualized digital marketing contracts, and to exceed monthly and quarterly revenue goals. The ideal candidate possesses a strong digital marketing and business development background utilizing a consultative sales approach.

The Account Executive successfully leads digitally focused sales efforts. Prospect for New Business utilizing Sales Process is critical in this role. Conducted deep-dive discovery client calls, utilizing pre-call research to develop results-based solutions and present and close proposals. Work with the client success team to ensure client goals/expectations are met. Upsell existing customers based on need. Utilize a HubSpot CRM as a Predictive and Collaborative prospecting, pipeline management, & account management tool.  

The position includes base pay annually, plus 25% of the base salary commission plan.  Depending on job-related knowledge, skills, experience, relevant education, department equity, training, geography, and local wage and hours laws, individual base pay may vary within the range.

Desired Strengths and Abilities:

  • Entrepreneurial and motivated self-starter
  • Strong Digital Acumen (Google/Meta Ads, GA4 certifications Preferred but Not Required)
  • Ability to grow new business & find new revenue opportunities
  • Ability to create productive, long-term customer relationships. Identify and connect with top-level decision-makers at large local brands
  • Ability to work independently to acquire new business while working remotely
  • Professional appearance and strong interpersonal skills.
  • Excellent communication and presentation skills
  • Competitive nature and a winning team spirit
  • Problem Solver with a willingness to continuously learn, try new things and adapt to change
  • Ability to collaborate actively and constructively in a team environment
  • Manage a specified sales pipeline utilizing Hubspot CRM and develop a strategy for long-term sustained success

Required Qualifications:

  • Combination of knowledge and experience equivalent to a B.A. or B.S. Degree in Advertising, Marketing, Sales or a related field
  • Digital sales experience including comprehensive strategic campaigns constructed of Publisher Direct digital display advertising, Paid Search, Paid Social, SEO, Programmatic Display, OTT, Digital Audio, Targeted Email and other offerings preferred.
  • Experience using CRM such as Hubspot (Daily use required)
  • Clean DMV
  • Must have reliable transportation. Must have a valid driver’s license and vehicle insurance (at least minimum insurance required for the state where the employee works).

What we offer:

  • Base + commission with uncapped earning potential
  • Opportunities for advancement
  • A fast-paced, fun work environment with a passionate, high-performance team culture.

About McClatchy:

Our impact is growing every day. 30 growing markets. Over 65 million monthly readers. 56 Pulitzer Prizes. A strong portfolio of dynamic partnerships and smart investments. Our award-winning journalism, digital reach, and commitment to innovative growth have never been stronger. 

 As a member of the McClatchy family, you are part of a flexible, empowering, and exciting culture dedicated to creating a work/life balance and consistent opportunities for growth—a place where you have a voice and the ability to impact our future. It’s an exciting time to be here. Our company is experiencing the most transformative period in its history. We’re growing rapidly in the digital space and delivering award-winning journalism in innovative ways.

McClatchy strives to be an employer of choice, and our benefits package is made with this goal in mind. With a focus on well-being and daily life, our package options include healthcare coverage for employees and their families, financial protection from expected and unexpected expenses, multiple no-cost wellness resources and even coverage for four-legged friends. 

Our overall benefits package also includes a 401(k) with employer match, competitive paid time off and corporate holidays, and a variety of mental health benefits. For more information on McClatchy's benefit plan, please visit