Brand Manager

Pocono Mountain Maple   Newfoundland, PA   Full-time     Advertising / Marketing / Public Relations
Posted on June 10, 2024

JOIN OUR DYNAMIC TEAM! BRAND MANAGER OPPORTUNITY

Imagine starting your workday surrounded by 450 acres of pristine mountainside paradise in the heart of the Pocono Mountains. As home to Pennsylvania’s largest organic maple tree farm, Pocono Mountain Maples offers just that.

As our Brand Manager you'll bring a minimum of 3 years of experience launching a product line with a successful track record. You'll be responsible for developing and implementing effective strategies to enhance brand awareness and drive business growth. You will work to ensure consistent brand messaging and positioning across all channels. 

THE OPPORTUNITY

As a Brand Manager, you will be responsible for developing and implementing effective strategies to enhance brand awareness and drive business growth. You will work to ensure consistent brand messaging and positioning across all channels. Posting on social media channels and creating content.

YOUR BENEFITS FOR THIS FULL-TIME ROLE

  • Competitive Compensation Package ($70,000.00-$80,000.00 per year based on experience with additional bonus opportunities)
  • Profit Sharing after 18 months of employment
  • Paid Time Off
  • Employee Stock Purchase Plan
  • On-Site Gym
  • Professional Development Assistance
  • Relocation Assistance for Candidates Who Meet All Qualifications

RESPONSIBILITIES

- Develop and execute strategies to drive brand awareness, customer engagement & loyalty

- Conduct market research & analyze consumer trends to identify opportunities for growth

- Create and manage marketing campaigns to promote brand products or services

- Oversee social media management and develop engaging content for various platforms

- Lead strategic planning initiatives to align brand objectives with overall business goals

- Collaborate with internal teams to ensure consistent brand messaging across all marketing channels

- Monitor and analyze market trends, competitor activities, and consumer insights to identify potential risks or opportunities

- Manage public relations efforts to enhance brand reputation & maintain positive media relationships

- Utilize data analytics tools, such as Nielsen, to measure the effectiveness of marketing campaigns and make data-driven decisions

- Collaborate with creative teams to develop compelling visual assets using Adobe Creative Suite

 

QUALIFICATIONS

- Proven experience as a Brand Manager or similar role in the industry for over 3 years.

- Strong understanding of market research techniques and data analysis

- Proficient in social media management platforms and strategies

- Excellent analytical skills with the ability to interpret complex data sets

- Solid knowledge of marketing principles, including digital marketing techniques

- Experience in public relations and media relations is a plus

- Proficiency in Adobe Creative Suite is highly desirable

- Strong strategic thinking and problem-solving abilities

 

EXPERIENCE:

Brand Management: 3 years (Required)

Ability to Commute to Cresco, PA (Required)

Ability to Relocate: Cresco, PA: Relocate before starting work (Required)

Work Location: In person.

 

APPLY TODAY!

Email your resume to: info@poconomtnmaple.com

 

Pocono Mountain Maple is an equal opportunity employer and welcomes qualified applicants from all backgrounds. We are committed to creating an inclusive environment where all employees feel valued and respected.